Press for Ashley Food Co.

The Growing Popularity of Spicy Food Challenge Videos

The Growing Popularity of Spicy Food Challenge Videos

Years ago you probably had to make it to a festival or expo to watch spicy food challengers battle it out. No longer, though, do you have to even leave your own home to see people sweating it out over some of the hottest peppers and hottest hot sauce on the planet. All it takes is a quick online search to find countless videos of challengers all hoping to be the next viral Internet sensation.

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People pay hundreds for a bottle of this hot sauce New York Post

People pay hundreds for a bottle of this hot sauce New York Post

For true hot sauce lovers, no condiment is too hot — or too expensive. Take the fans of Mad Dog 357 Plutonium hot sauce. Lovers of that wacky tabasco pay $100 per ounce for the pepper extract, which is so spicy that it can induce crying, cramping and an inability to stand upright.

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Celebrating 25 Years of Hot Sauce Wizardry, Ashley Food Company Dials up the Heat With Mad Dog 357 Gold Edition

Celebrating 25 Years of Hot Sauce Wizardry, Ashley Food Company Dials up the Heat With Mad Dog 357 Gold Edition

The Gold Edition gives hot sauce aficionados more of what they want – high heat and unforgettable flavor. 

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Mad Dog 357 Reaper Sriracha Sauce

Mad Dog 357 Reaper Sriracha Sauce

The Mad Dog 357 Reaper Sriracha Sauce includes the world's hottest pepper, the Carolina Reaper. This sauce is not meant to tiptoe across your tongue the way other Sriracha sauces will do; this one will pounce

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