Press for Ashley Food Co. — hottest sauce on market

Sudbury, Massachusetts, August 1, 2007--The question of which hot sauce delivers the most heat has been a source of fiery debate among chili-heads for years. Number one with a bullet! Made with 6,000,000 Scoville Pepper Extract. That’s the 357 Mad Dog Silver Collectors Edition packing 750,000 sizzlin’ Scoville units, along with the heavyweight crown of the Worlds Hottest Hot Sauce ever made. Sporting an oh so apropos golden bullet on a key chain, fastened to the bottle of this killer concoction, making this hotter than hot sauce a very cool collectible. Do ya feel lucky punk?