Chili Pepper News — millennials
International Heat, Local Flavors
It’s not as if Americans hold the rights to the heat-inducing condiments market.
We don’t.
Even though we’ve got some serious hot sauce talent here, and aisles and aisles of sauces in every grocery store to prove it… we still can’t take all the credit.
Sriracha, for example, isn’t an American creation. We need to look east for the roots of this garlicky goodness in a bottle. Harissa comes from North Africa (they claim it as their own in Tunisia where they spread this paste on damn near everything they put in their mouths).
A Return to Real: Artisanal Foods
Let’s be honest. Even though there is a vast amount of incredible recipes and flavors in the United States, we haven’t really been known globally for our foods.
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