Press for Ashley Food Co.

Pepper people: Tabasco’s for wimps

Pepper people: Tabasco’s for wimps

Boston Herald April 28, 1995 The alleged crime: assault.  The setting: a late-night Denny’s in Lebanon, N. H.  The weapon: Tabasco sauce. Some like it hot.

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Invasion of the Chileheads

Invasion of the Chileheads

Dave “Mad Dog” Ashley hunches his 6-foot-1-inch frame over the kitchen table, measuring a minuscule portion of a dark, viscous liquid on the tip of a broken matchstick.

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Sauces that’ll ‘burn’ your tongue

Sauces that’ll ‘burn’ your tongue

Sauces that’ll ‘burn’ your tongue hot item

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Boston Globe, "Hot Bar"s Friday, June 17, 1994

Boston Globe, "Hot Bar"s Friday, June 17, 1994

We have sushi bars, we have tapas bars and now there’s a “hot bar.”  Seven hard-to-find chili pepper condiments will be offered at the bar to pep up the food at Cambridge Brewing Company, including Chris Schlesinger’s Inner Beauty Real Hot Sauce, Jim Fahey’s Liquid Sky and David Ashley’s Mad Dog Liquid Fire.  Hot sauce tastings may also be on the horizon. Perhaps this is only a ploy to increase those beer sales?

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