Press for Ashley Food Co.

Every hot sauce claims astronomical “Scoville units,” referring to an old-fashioned and somewhat subjective system of evaluating chile hotness.  Now the hot sauce catalog company Mo Hotta Mo Betta is taking the issue out of the speculative realm.  It has submitted all its hot sauces to a laboratory for High-Performance Liquid Chromatography analysis.

Want to know what hot is?  Hot is cracking open a bottle of Ashley Food’s Mad Dog Inferno hot sauce and taking a brave yet stupid swig of the omnipotent, uber-Caliente condiment.  Hot is also feeling the pain and suffering throughout your mouth, tongue, throat and eventually your whole body as the liquid fire rushes through your veins and boils your blood.

Just in… At Ashley Food Company:  Fancy food distributor David Ashley of Dedham, Mass., claims his Mad Dog Inferno is the hottest bottled sauce in the world.  An independent test shows Mad Dog measured more than 112,000 points on the Scoville heat scale, he says, while the hottest habanero sauce rated just under 12,000 points.  In addition to being dangerously hot, Mr. Ashley says his complex sauce begins with a sweet, unsulphured molasses base, with red wine vinegar, two kinds of cloves and “the very best” Caribbean spices.  (We’re afraid to even open the bottle, so we’ll take his word...

The Tab, July 28-August 3, 1998 Hot dog! Local ‘Mad Dog Inferno’ is the hottest sauce The question of “Which hot sauce delivers the most heat?” has been a source of fiery debate among the chili-heads for years.  Well, now you can scuttle all those subjective opinions.  In a recent scientific comparison of more than 100 self-proclaimed mouth-sizzling sauces, Massachusetts’s Mad Dog Inferno, produced by Ashley Foods in Dedham, blistered the competition into submission to rightfully earn the title of “The World’s Hottest Sauce.” “Ever since I made my first batch, I always knew my Mad Dog Inferno was a...