Chili Pepper News — release endorphines

Parasailing is all about soaring high, feeling the rush of the wind, and embracing the thrill of floating above the ocean. Whether you’re parasailing for the first time or you’re a seasoned adventurer, there’s one secret ingredient that can take your experience to the next level—hot sauce.

At Mad Dog 357, we create more than just hot sauces we create experiences that challenge the limits of what heat seekers can handle. For many, the attraction to our sauces goes beyond the fiery flavors or the intense burn; it’s something deeper, more primal. Mad Dog 357 hot sauces have a way of pulling people back, time and again, chasing the thrill and satisfaction that only our extreme heat can deliver.

Why do chilies burn?  It doesn’t matter whether you love hot sauce or not, chilies burn; some people just have a higher pain threshold than others.  It could be because they’ve developed a love for the world’s hottest sauces and they continue to build their tolerance.  Or, it could simply be because they are birds.  No, truly, birds are immune to the effects of capsaicin – the compound that gives chilies their fiery flavor.