Press for Ashley Food Co. — mad dog 357

After 34 years, founder David Ashley passes the torch to his son Andrew, who steps in as CEO with a bold new direction — and the same commitment to real heat.

WHAT’S A SCOVILLE, you ask?

DEDHAM -- Poking through the various containers inside the large metal cabinet in the basement office of his rented home -- the vinegar, the seasonings, the spices, and so on -- David Ashley finally finds what he's looking for. ''I need rubber gloves for this,'' he says, donning latex and carefully lifting a dark brown bottle from the shelf with two hands.