Press for Ashley Food Co. — mad dog inferno scoville rating
LA Times: Objective Chiles
Every hot sauce claims astronomical “Scoville units,” referring to an old-fashioned and somewhat subjective system of evaluating chile hotness. Now the hot sauce catalog company Mo Hotta Mo Betta is taking the issue out of the speculative realm. It has submitted all its hot sauces to a laboratory for High-Performance Liquid Chromatography analysis.
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