Press for Ashley Food Co. — Massachusetts Artists

Twenty-year hot sauce veteran, David Ashley of Ashley Food Company, challenged Massachusetts College of Arts and Design students to create a cool label for his newest creation, Boomslang. He sent the design students a case of Liquid Fire to sample and inspire their illustrations. The winner, Indigo Moorhead, earned $250 for his first commercial work of art. The class learned how to apply their skills to the ‘real world’ new product development. They also got a few lessons in entrepreneurship free of charge. Sudbury, MA (PRWeb), February 15, 2011 — African Peri Peri peppers, ghost peppers, boomslangs, and liquid fire...