Mad Cat Hot Sauce Wins Scovie Award

DEDHAM, MASSACHUSETTS COMPANY WINS MAJOR INTERNATIONAL FOOD INDUSTRY AWARD

December 1, 2001--David Ashley owner of Ashley Food Company, Inc. of Dedham, Massachusetts has further demonstrated the commitment his company has to excellence.  Ashley Food Company, Inc., has received two, 2002 Scovie Awards, widely accepted as the top award for hot and spicy foods internationally.

Ashley Food Company, Inc. won a 1st Place award for its MAD CAT Hot Sauce in the Habanero Hot Sauce category and 357 MAD DOG Hot Sauce won 3rd Place in the Super Hot Sauce Label category.  Nearly 600 products competed for top honors. The Scovie Awards, which are presented by Fiery-Foods and Barbecue Magazine, along with Sunbelt Shows, producers of the National Fiery Foods & Barbecue Show, recently announced the winners of the 2002 Scovie Awards at the Florida Fiery Foods and Barbecue Show.  The awards, named for Wilbur Scoville who pioneered a rating scale for spicy foods, have become the industry standard for excellence in over 60 categories of fiery foods.

Ashley Food Company has been making all-natural, award-winning products for over 10 years. They make products that range from mild with a great flavor all the way to the hottest sauce you have ever tasted. In the past 10 years, their product line has won over 50 state and national awards, including many national titles. Their products have appeared on "The Today Show", "Friends", "King of Queens" "Regis & Kathie Lee Show" and have been featured in "The Wall Street Journal", "Southern Living", “ Cook’s Illustrated” and "Playboy". Ashley Food Company products will also appear on "The Drew Cary Show", "Inside Swartz", "The Division", "Dharma & Greg" and "Tikiville".

Dave DeWitt, long considered the father of the fiery foods industry and producer of the National Fiery Foods & Barbecue Show, noted, “As the North American palate has become more ‘global,’ fiery foods products have become more gourmet and designed less for shock value.  This year’s Scovie winners really exemplify the diversity and quality of this industry.  It is not so much about heat as about the wonderful flavors of fiery foods.”

SCOVIE AWARD WINNER

MAD CAT HOT SAUCE 1st Place Winner Habanero Hot Sauce Category

357 MAD DOG HOT SAUCE 3rd Place Winner Super Hot Sauce Labels

Many of the Scovie award-winning products, as well as thousands of other products, will be on display at the 14th Annual National Fiery Foods & Barbecue Show, March 1-3 in Albuquerque, NM.  For information on exhibiting in the National Fiery Foods Show, call 505.873.8690, or visit www.fiery-foods.com.


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