Press for Ashley Food Co.

Dedham, Mass., March 5, 1999---Last year, the question of which hot sauce delivers the most heat was answered when Mad Dog Inferno earned the title of “The World’s Hottest Sauce.”

The Hartford Courant, October 7, 1998 Hell in a Bottle

Hot Stuff LA Times 1998 Light My Fire carries 200 fire-breathing sauces and salsas

Every hot sauce claims astronomical “Scoville units,” referring to an old-fashioned and somewhat subjective system of evaluating chile hotness.  Now the hot sauce catalog company Mo Hotta Mo Betta is taking the issue out of the speculative realm.  It has submitted all its hot sauces to a laboratory for High-Performance Liquid Chromatography analysis.